Zero.1 is a record player that hides CDs in its belly
Vinyl records, despite being a relatively ancient media format, still has its fans, which is why albums are still released on the format. And CDs, while on the way out, are still the main way music is sold. The Zero.1 is a way to play both formats on the same device.
The clever player has a space for a CD right below where a record would sit, allowing you to choose which format to listen to. And in order to keep it a bit more relevant to these times, it also plays MP3s. Of course.