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Written by Administrator
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Thursday, 03 April 2008 |
Http://www.turnmeup.org
Just listening toi the new Elbow album on vinyl. As is becoming customary its spread across two heavyweight 45RPM LPS.
I noticed this on the sleeve. Its something that seems to have slipped my attention before.
Turn Me Up!™ Certified
To preserve the excitement, emotion and dynamics of the original performances this record is intentionally quieter than some. For full enjoyment simply Turn Me Up! (www.TurnMeUp.org
So at their website, they say
Turn Me Up!™ is a non-profit music industry organization campaigning to give artists back the choice to release more dynamic records. To be clear, it's not our goal to discourage loud records; they are, of course, a valid choice for many artists. We simply want to make the choice for a more dynamic record an option for artists.
Today, artists generally feel they have to master their records to be as loud as everybody else's. This certainly works for many artists. However, there are many other artists who feel their music would be better served by a more dynamic record, but who don't feel like that option is available to them.
This all comes down to the moment a consumer hears a record, and the fear that if the record is more dynamic, the consumer won't know to just turn up the volume. This is an understandable concern, and one Turn Me Up! is working to resolve.
Its great to see such an initiative as this. What I would like to see them do is also give a list of certified records so that those of us who care can seek them out.
Best of luck guys!!
Http://www.turnmeup.org
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