Pitchfork Records owner Mike Cohen sold vinyl records long before anyone had ever heard of CDs. But what's old is new, and now, after 36 years in the business, he's selling records again.
For the past 2½ years, he's been buying back LPs and 45s and reselling them. And since many current artists are now putting their music out on vinyl, he also carries new records. If you're a stranger to the format and can't figure out how to make a record go round and round, Cohen would be happy to sell you a new turntable or needle, too.
We spoke to Cohen about the resurgence of records:
Is anybody under the age of 45 buying vinyl? Probably 60 to 70 percent of the people buying vinyl are under the age of 50. They may feel that they missed out on all the great artwork and liner notes. There's also a group out there that feels vinyl sounds better, (but that's) a whole different discussion.
Roughly how many LPs and 45s are in your inventory right now? I have well over 3,000 LPs used and about 500 new. We get vinyl in every day. I have over 1,000 45s.
How much are you charging for them? Much of our vinyl is 88 cents, and the rest ranges from $2 up to more than $100.
Not that I'd ever sell it, but how much would you give me for my 35-year-old copy of Big Star's Radio City? Your Big Star is worth about $5.
Even in the era of downloading and free music and the collapse of the music chain stores, Pitchfork somehow has managed to survive. So here's your free ad: What's the secret? I have survived thanks to my great, loyal customers and the service that we provide. A customer can order something that we are out of and get it the next day by 11. We have also branched out to used DVDs, used CDs. And we have the best selection of new CDs, meaning we carry stuff other people don't.
HANS SCHULZ