XXIVK Magic
by Bruno Mars

Review
**Bruno Mars - 24K Magic**
★★★★☆
There's something deliciously audacious about an artist who decides to time-travel back to 1987 and drag an entire generation along for the ride. Bruno Mars' third studio outing, 24K Magic, is precisely that kind of brazen artistic statement – a love letter to the golden age of Minneapolis funk, Miami bass, and new jack swing that's so committed to its retro vision, you half expect Prince to materialize from the ether and demand his royalties.
The genesis of this sonic throwback emerged from Mars' post-Uptown Funk success, when the Hawaiian-born entertainer found himself yearning for the unbridled hedonism of '80s club culture. Working once again with his trusted production team The Stereotypes and Shampoo Press & Curl, Mars embarked on what he described as "the party album I always wanted to make" – a mission statement that becomes abundantly clear from the opening synthesizer stabs of the title track.
Clocking in at a lean 33 minutes across nine tracks, 24K Magic operates like a perfectly curated mixtape from 1986, complete with talk-box vocals, slap bass lines that could wake the dead, and enough cowbell to satisfy Christopher Walken's wildest fever dreams. This isn't mere pastiche – it's archaeological reconstruction performed by someone who clearly spent his formative years studying the sacred texts of Roger Troutman, Zapp, and early Janet Jackson.
The album's opening triumvirate establishes Mars' retro credentials with surgical precision. "24K Magic" itself serves as a mission statement, all vocoder-processed vocals and minimalist funk that sounds like it was beamed directly from a roller disco in downtown Minneapolis. "Chunky" follows with an irresistible slice of talk-box seduction that channels Zapp & Roger so convincingly, you'll find yourself checking the liner notes for time-travel credits. But it's "Perm" where Mars truly hits his stride, delivering a Roger Troutman tribute so lovingly crafted it borders on the devotional.
The album's undisputed masterpiece arrives with "That's What I Like," a smooth-as-silk slow jam that demonstrates Mars' ability to modernize classic R&B without sacrificing its essential DNA. Here, his vocals glide over a bed of synthetic strings and programmed drums with the confidence of someone who's studied every Teddy Riley production session. It's the kind of song that makes you want to dim the lights and practice your best '80s seduction moves, regardless of how ridiculous you might look.
"Versace on the Floor" strips things back to ballad territory, showcasing Mars' impressive vocal range against a backdrop of lush orchestration that wouldn't sound out of place on a Quincy Jones production. Meanwhile, "Straight Up & Down" and "Calling All My Lovelies" maintain the album's commitment to period authenticity with varying degrees of success – the former a serviceable funk workout, the latter perhaps pushing the retro envelope a touch too far into novelty territory.
The album's conceptual coherence is both its greatest strength and potential weakness. While Mars' commitment to his chosen aesthetic is admirable, some listeners might find themselves longing for the genre-hopping adventurousness of his earlier work. This is Mars operating within deliberately imposed constraints, creating what amounts to a brilliant exercise in musical archaeology rather than forward-thinking innovation.
Since its 2016 release, 24K Magic has aged remarkably well, its retro-futuristic sheen proving more prescient than pastiche as '80s nostalgia continues to dominate popular culture. The album swept the 2018 Grammy Awards, claiming six trophies including Album of the Year – a validation that Mars' gamble on pure, unadulterated funk had paid dividends.
In an era of playlist culture and genre-fluid experimentation, 24K Magic stands as a monument to the power of focused artistic vision. It's an album that knows exactly what it wants to be and executes that vision with the precision of a Swiss timepiece and the soul of a Minneapolis basement party circa 1987. Whether you view it as brilliant homage or elaborate karaoke depends largely on your tolerance for retro indulgence, but there's no denying Mars' commitment to the bit. Sometimes the best way forward is a well-executed leap backward, and 24K Magic proves that when done right, nostalgia can feel surprisingly fresh.
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