÷ (Divide)
by Ed Sheeran

Review
**Ed Sheeran - ÷ (Divide) ★★★★☆**
It's almost impossible to believe that the ginger troubadour who once busked on the streets of London would eventually craft an album so monumentally successful that it would break streaming records faster than you could say "thinking out loud." Yet here we are, years after ÷ (Divide) dropped like a mathematical bombshell in March 2017, still trying to escape its gravitational pull on pop culture.
The album's legacy reads like a fever dream of commercial dominance. "Shape of You" didn't just top charts – it obliterated them, becoming one of the most-streamed songs in Spotify history and proving that Ed could make even the most mundane gym playlist sound romantic. Meanwhile, "Perfect" became the wedding song du jour for an entire generation, cementing Sheeran's role as the unofficial soundtrack composer for millennial love stories. The numbers are staggering: over 15 million copies sold worldwide, multiple Grammy nominations, and streaming figures that make other artists weep into their artisanal coffee.
But let's rewind to what makes this album tick musically. ÷ represents Sheeran at his most adventurous, stretching beyond the folk-pop comfort zone that made him famous. The record is a genre-hopping odyssey that somehow maintains coherence despite its schizophrenic tendencies. "Shape of You" throws dancehall rhythms and tropical house elements into the mix, while "Galway Girl" goes full Celtic folk with fiddles that would make your Irish grandmother proud. "What Do I Know?" channels his inner protest singer with acoustic earnestness, and "New Man" delivers surprisingly sharp hip-hop influenced commentary on modern dating culture.
The album's crown jewels extend beyond its chart-toppers. "Castle on the Hill" serves as a nostalgic anthem that captures the bittersweet ache of growing up, painting vivid pictures of small-town life with the kind of specificity that makes universal emotions feel deeply personal. "Dive" showcases Sheeran's vulnerability at its most raw, built around a deceptively simple guitar pattern that blooms into something genuinely moving. "Supermarket Flowers," a tender tribute to his late grandmother, might be the album's most emotionally devastating moment – a masterclass in how to write about grief without drowning in sentimentality.
The origins of ÷ trace back to one of the most brilliant career moves in recent memory: Sheeran's year-long social media hiatus beginning in late 2015. After the overwhelming success of his previous album × (Multiply), Ed essentially vanished from the digital world, trading Instagram posts for genuine experiences. He traveled extensively, lived life without documenting every moment, and most importantly, accumulated the stories and emotions that would fuel his next creative explosion. This digital detox wasn't just a publicity stunt – it was artistic necessity, allowing him to step back from the noise and rediscover what made him want to write songs in the first place.
When he returned in 2017, it was with the confidence of someone who had remembered why they fell in love with music. The mathematical album title wasn't just clever branding; it represented division in the literal sense – dividing his time between different musical styles, different emotional registers, and different aspects of his personality. The result feels like the work of an artist who had given himself permission to be multifaceted rather than trapped by expectations.
What's remarkable about ÷ is how it manages to be both deeply personal and universally accessible. Sheeran's gift has always been his ability to make the specific feel universal – whether he's singing about Suffolk pubs or complicated relationships, there's an everyman quality that allows listeners to project their own experiences onto his narratives. The production, handled largely by Sheeran himself alongside collaborators like Steve Mac and Johnny McDaid, maintains an organic feel even when incorporating electronic elements.
Years later, ÷ stands as perhaps Sheeran's definitive statement – an album that proved he could dominate multiple genres simultaneously while maintaining his essential identity as a storyteller. It's a record that works equally well in headphones and at stadium shows, in coffee shops and at weddings. In an era of playlist culture and shortened attention spans, Sheeran created an album that demands to be experienced as a complete journey. Love it or find it inescapable, ÷ remains a masterclass in pop craftsmanship and emotional intelligence.
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