Strictly Business
by EPMD

Review
**EPMD - Strictly Business: The Blueprint for Hip-Hop Excellence**
In the summer of 1988, while the East Coast was still reeling from the sonic innovations of Public Enemy and the street narratives of Boogie Down Productions, two childhood friends from Brentwood, Long Island decided to drop a bombshell that would forever alter hip-hop's DNA. Erick Sermon and Parrish Smith, operating under the moniker EPMD (Erick and Parrish Making Dollars), unleashed "Strictly Business" upon an unsuspecting world, and suddenly every other rap duo had a new standard to chase.
The genesis of EPMD reads like hip-hop folklore. Sermon and Smith had been friends since elementary school, bonding over their shared love of funk records and the emerging rap scene. By the mid-'80s, they were experimenting with beats in Sermon's basement, with Erick handling production duties while Parrish perfected his mic skills. Their breakthrough came when they scraped together enough money to record a demo, eventually catching the attention of Sleeping Bag Records. The label, perhaps not fully grasping what they had stumbled upon, gave the duo a modest budget and creative freedom – a decision that would prove fortuitous for hip-hop history.
"Strictly Business" didn't just establish EPMD's credentials; it codified an entirely new approach to rap music. Where many of their contemporaries relied on drum machines and synthesizers, EPMD built their sound around meticulously crafted samples from funk and soul records. Sermon's production genius lay in his ability to loop breaks that felt both familiar and revolutionary, creating a hypnotic, bass-heavy foundation that perfectly complemented their laid-back yet commanding vocal style. This wasn't the militant urgency of Public Enemy or the party atmosphere of early rap – this was something cooler, more calculated, and infinitely more funky.
The album's crown jewel, the title track "Strictly Business," remains one of hip-hop's most perfect songs. Built around a slowed-down sample of Eric Clapton's "I Shot the Sheriff," the track showcases everything that made EPMD special: Sermon's innovative production, Smith's smooth delivery, and their uncanny ability to make braggadocio sound effortless rather than forced. Lines like "I'm the E-double-E-R-I-C-K" became instant classics, while the song's video, featuring the duo's deadpan humor and natural chemistry, helped establish them as personalities beyond just their music.
"You Gots to Chill" proved they weren't one-trick ponies, serving up a cautionary tale about groupies over another irresistible groove. Meanwhile, "It's My Thing" became an anthem of artistic independence, with its declaration "It's my thing, I do what I wanna do" resonating far beyond hip-hop circles. The album's deep cuts, including "Jane" and "D.J. K La Boss," showcased their versatility while maintaining the consistent aesthetic that made "Strictly Business" feel like a complete artistic statement rather than a collection of songs.
The album's impact was immediate and lasting. "Strictly Business" would become EPMD's calling card, influencing countless producers and establishing the template for what would later be called "boom-bap" hip-hop. Their follow-up, 1989's "Unfinished Business," refined their formula while proving their debut wasn't a fluke. Songs like "So Wat Cha Sayin'" and "Get the Bozack" demonstrated their growing confidence and technical prowess, while maintaining the sample-heavy aesthetic that had made them stars.
By 1992's "Business Never Personal," EPMD had evolved into elder statesmen of hip-hop, mentoring newcomers like Das EFX while continuing to push their sound forward. Though internal tensions would eventually lead to their temporary dissolution, the album served as a masterclass in hip-hop craftsmanship, featuring collaborations that highlighted their ability to adapt without compromising their core identity.
Today, "Strictly Business" stands as one of hip-hop's essential albums, a masterpiece that sounds as fresh and innovative as it did over three decades ago. Its influence can be heard in everyone from Gang Starr to Madlib, while its approach to sampling became the foundation for entire subgenres. In an era where hip-hop has conquered the world, it's worth remembering that albums like "Strictly Business" provided the blueprint, proving that with enough
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