PC Music, Vol. 1

Review
**PC Music, Vol. 1: The Manifesto That Broke Pop**
In the summer of 2015, something sinister was bubbling up from the depths of London's underground music scene. It wasn't the usual suspects of grime or dubstep, but something far more subversive: a collection of tracks so aggressively synthetic, so unapologetically artificial, that they made Lady Gaga look like a folk singer. PC Music, Vol. 1 arrived like a neon-pink Trojan horse, smuggling radical ideas about pop music inside the most candy-coated, sugar-rushed packaging imaginable.
The compilation served as the proper introduction to PC Music, the collective/label that had been percolating in London's art schools and basement studios since 2013. Masterminded by A.G. Cook, a Cambridge graduate with a head full of deconstructionist theory and a hard drive full of preset samples, PC Music had been dropping singles and mixtapes that sounded like pop music beamed in from an alternate dimension where capitalism had achieved its final, most grotesque form. By 2015, whispers about this strange new sound had reached fever pitch, with early adopters sharing MP3s like they were state secrets.
What emerged on Vol. 1 was nothing short of revolutionary: hyperpop before anyone knew to call it that. This was pop music stripped of all pretense of authenticity, cranked up to eleven, and shot through with enough irony to power a small city. The aesthetic was pure maximalism—pitch-shifted vocals that sounded like Alvin and the Chipmunks covering Mariah Carey, synths that sparkled like broken glass, and beats that hit harder than a caffeine crash.
The album's crown jewel remains Hannah Diamond's "Hi," a three-minute masterpiece of artificial emotion that sounds like falling in love inside a computer. Diamond's vocals are processed beyond recognition, floating over production so pristine it makes Swedish pop sound muddy. It's simultaneously the most sincere and most ironic love song ever recorded, a paradox that defines the entire PC Music project. Close behind is GFOTY's "Bobby," a track that takes the concept of a diss track and runs it through a blender made of Auto-Tune and attitude. GFOTY (Girlfriend of the Year, naturally) delivers lines like "Bobby, you're so ugly" with the conviction of someone announcing the weather, creating something that's equal parts hilarious and genuinely catchy.
A.G. Cook's own contributions, including "Beautiful" and "Keri Baby," showcase his production genius in full flower. These aren't just songs; they're sonic sculptures, each element placed with the precision of a Swiss watchmaker having a nervous breakdown. Cook understood something fundamental about pop music that most producers miss: that artifice, when pushed to its logical extreme, becomes its own form of truth.
The album also features Danny L Harle's "Broken Flowers," a track that manages to be both a perfect pop song and a complete deconstruction of what pop songs are supposed to do. Harle's background in classical composition shows in the way he layers melodies like a demented Bach, creating something that's simultaneously nostalgic and futuristic.
What made PC Music, Vol. 1 so radical wasn't just its sound, but its philosophy. This was pop music as conceptual art, a commentary on consumer culture that was itself a consumer product. The collective embraced every criticism that had ever been leveled at pop—that it was fake, manufactured, soulless—and turned those supposed weaknesses into strengths. They weren't trying to hide the seams; they were bedazzling them.
The album's influence has been seismic. Today's hyperpop explosion, led by artists like 100 gecs and Charli XCX (who became PC Music's most successful mainstream ambassador), can trace its DNA directly back to these 15 tracks. The sound that once seemed like an elaborate joke has become the lingua franca of a generation raised on the internet, where the line between irony and sincerity has been permanently blurred.
Looking back nearly a decade later, PC Music, Vol. 1 feels less like a novelty and more like prophecy. In a world where reality itself feels increasingly artificial, where social media has turned everyone into a brand, the collective's embrace of pure artifice seems not just prescient but necessary. They didn't just predict the future of pop music; they built it, one impossibly bright, impossibly fake song at a time. The result
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