Fragrant World

by Yeasayer

Yeasayer - Fragrant World

Ratings

Music: ★★★☆☆ (3.5/5)

Sound: ☆☆☆☆☆ (0.0/5)

Review

When Yeasayer announced their indefinite hiatus in 2019, it felt like watching a band that had been perpetually chasing their own tail finally collapse from exhaustion. The Brooklyn trio had spent over a decade shape-shifting through various musical incarnations, never quite settling into a definitive sound, and nowhere was this restless creativity more apparent than on their polarizing 2012 effort, Fragrant World.

But let's rewind to understand how we got to this strange, synthetic fever dream of an album. Following the critical acclaim of their 2007 debut All Hour Cymbals and the indie rock triumph of 2010's Odd Blood, Yeasayer found themselves at a crossroads. The world-music influenced psychedelia that had initially charmed critics was beginning to feel like a costume they'd outgrown, while the more accessible pop sensibilities of Odd Blood suggested a band ready to embrace the mainstream. Instead of choosing a lane, they decided to drive straight into the digital wilderness.

Fragrant World emerged from this identity crisis as their most polarizing statement yet – a deliberately abrasive collection of songs that seemed designed to alienate as many listeners as it attracted. Gone were the warm, organic textures and Afrobeat influences of their earlier work, replaced by a cold, clinical approach that prioritized digital manipulation over human warmth. It was as if the band had locked themselves in a studio with nothing but vintage synthesizers and a copy of Aphex Twin's discography.

The album opens with "Fingers Never Bleed," a track that immediately announces the band's new direction with its brittle drum programming and processed vocals that sound like they're being transmitted from a dying satellite. It's an unsettling introduction that perfectly captures the album's central tension between accessibility and alienation. Chris Keating's falsetto, once soaring and angelic, now feels trapped behind layers of digital processing, creating an uncanny valley effect that's both fascinating and frustrating.

The standout track, "Longevity," represents the album's most successful marriage of their experimental impulses with genuine songcraft. Built around a hypnotic synth loop that wouldn't sound out of place on a Kraftwerk album, it gradually builds into something resembling euphoria, with Keating's vocals finally breaking free from their digital prison. It's followed by "Blue Paper," perhaps the album's most immediately appealing moment, where the band's pop instincts manage to shine through the synthetic fog.

"Henrietta" serves as the album's most controversial centerpiece – a deliberately provocative track that pushes their digital experimentation to its breaking point. The song's jarring shifts between sections and its aggressive use of Auto-Tune created a Marmite effect among listeners, with some hailing it as a bold artistic statement while others dismissed it as pretentious noise. In hindsight, it feels like the band testing just how far they could push their audience before losing them entirely.

The album's production, handled by the band themselves, deserves particular attention. Every sound feels meticulously crafted and artificially enhanced, creating a sonic landscape that's simultaneously futuristic and nostalgic. It's the sound of a band trying to predict what music might sound like in 2022, filtered through their understanding of 1980s new wave and early electronic music. The result is an album that exists in its own temporal bubble, feeling both ahead of its time and oddly dated.

Fragrant World's legacy remains complicated. Upon release, it divided critics and fans alike, with many viewing it as a misstep from a band that had previously shown such promise. The album's commercial performance was modest at best, failing to match the success of Odd Blood. However, time has been kinder to its reputation, with many now viewing it as an underrated gem that captured something essential about the digital age's effect on human connection.

The album's influence can be heard in the work of artists like MGMT's later experimental phases and the synthetic pop revival of the mid-2010s. Its willingness to prioritize artistic vision over commercial appeal feels almost quaint in today's algorithm-driven music landscape, marking it as perhaps the last gasp of a certain kind of indie rock ambition.

Fragrant World stands as a fascinating document of a band at their most uncompromising, for better and worse. It's an album that demands patience and rewards careful listening, even as it frequently tests both. Whether it represents artistic growth or creative self-sabotage depends largely on your tolerance for digital manipulation and synthetic textures, but there's no denying its singular vision.

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