Kendrick Lamar’s “Gloria” Jacket: A Bold Statement at Super Bowl LIX
Quote from John Bilson on June 5, 2025, 11:35 amThe Super Bowl LIX Kendrick Lamar Gloria Leather Jacket stole the spotlight just as much as his electrifying halftime performance. Designed in collaboration with Martine Rose, the varsity-style leather jacket prominently featured the word “GLORIA” across the front—a reference to the emotional final track on Lamar’s 2024 album GNX. The design went beyond fashion; it was layered with meaning, featuring intricate patches representing his hometown of Compton, his creative collective pgLang, and nods to his upcoming Grand National tour. The bold, black leather exterior gave the jacket a commanding presence, perfectly reflecting Kendrick's influence both in music and cultural fashion.
More than just performance wear, the Super Bowl LIX Kendrick Lamar Gloria Leather Jacket served as a wearable story. Lyrics like “Peekaboo” and “I Deserve It All” were embroidered on the sleeves, turning the jacket into a poetic statement of identity, struggle, and ambition. Kendrick’s initials, “K.D.W.” (Kendrick Duckworth), were subtly added—offering a personal touch to an already powerful piece. This jacket not only showcased high fashion and hip-hop influence but also solidified its place as a cultural artifact from one of the most talked-about halftime shows in recent memory.
The Super Bowl LIX Kendrick Lamar Gloria Leather Jacket stole the spotlight just as much as his electrifying halftime performance. Designed in collaboration with Martine Rose, the varsity-style leather jacket prominently featured the word “GLORIA” across the front—a reference to the emotional final track on Lamar’s 2024 album GNX. The design went beyond fashion; it was layered with meaning, featuring intricate patches representing his hometown of Compton, his creative collective pgLang, and nods to his upcoming Grand National tour. The bold, black leather exterior gave the jacket a commanding presence, perfectly reflecting Kendrick's influence both in music and cultural fashion.
More than just performance wear, the Super Bowl LIX Kendrick Lamar Gloria Leather Jacket served as a wearable story. Lyrics like “Peekaboo” and “I Deserve It All” were embroidered on the sleeves, turning the jacket into a poetic statement of identity, struggle, and ambition. Kendrick’s initials, “K.D.W.” (Kendrick Duckworth), were subtly added—offering a personal touch to an already powerful piece. This jacket not only showcased high fashion and hip-hop influence but also solidified its place as a cultural artifact from one of the most talked-about halftime shows in recent memory.